Web Marketing Services ...
Once the design portion of your website has
been completed, the next step is to determine hoe your site will be
found by your potential new customers. With billions of pages on the
web, what steps can you take to ensure your site will be visible?
Fortunately, we at NJ MetroNET are specialists in this field and can
offer you web marketing services in the following areas:
- Search Engine Optimization
- Search Engine Submissions
- Directory Submissions (Yahoo!, DMOZ, etc.)
- Link Campaign Management
- Pay-Per Click Management
Your NJ MetroNET Representative will help you choose
either one or a combination of plans depending on your site objectives,
competition in your market, and many other factors. Below is a synopsis
of each web marketing category:
SEARCH ENGINE OPTIMIZATION
Your website needs to be "search engine
ready" - that is capable of being read by search engine software
to be properly indexed in their databases and directories. This
is done through a process known as SEO or Search Engine Optimization.
SEO is the process of designing webpages to help increase its visibility
within the results of one or more search engines for focused search
terms or search phrases. SEO helps your web pages become accessible
to search engines and helps improve the chances those pages will
rank high in the search engine result pages (SERPS).
There are NO tricks, gimmicks, or magic involved
in this process, but it does take a lot of work, time, patience
and common sense. Basically, the process involves:
- analyzing and choosing the correct keywords,
- good coding practices,
- developing a well thought out site design, layout
- providing well written copy (text)
- generating lots of content pertaining to your
For more detailed information on how NJ MetroNET can help you with
SEO, please let us know!
Although many search engines may automatically
find your website through their search engine software (known as
bots or spiders), it is not wise to rely on them. Once your website
is ready and optimized, it should be submitted to the major search
engines such as Google, MSN, Alta Vista, etc. Some search engines
still have free submissions (sometime referred to as suggestions),
but many are charging a fee to include your website.
Its important to be recognized in the most
popular directories (Yahoo,dmoz, etc.), as well as local and regional
web directories. If their is a website or directory for your industry,
you should be listed there also.
NJ MetroNET will submit your website to the major
search engines and discuss this strategy with you.
LINK CAMPAIGN MANAGEMENT
It is VERY important to get as many links
to your site as possible. Some search engines use the number of
relevant links to AND from your site as an indication
that your website should warrant a higher ranking in the search
engine result pages. It's always a great idea to have a "links'"
page with outgoing links to websites that are related to your industry
AND to seek out sites that may benefit by having YOUR site linked
on theirs. Reciprocal linking is common and is a smart strategy
in most cases, however it is important that the sites your are linking
to or from are in good standing and are relevant to what your website
is all about.
PAY PER CLICK MANAGEMENT
Most major search engine will present some
"sponsored links" at the very begriming and/or in the
right column of a search engine results page. These are paid advertisements
and require an account to be set up with a search engine. Some are
part of a network where your "ad" will appear on many
search engines in their network.
If you are in a very competitive business, are
looking to build a brand, have a website is difficult for search
engines to read, or just launched a brand new site, this is a marketing
option you may want or need to consider. There is only ONE page
1 on each search engine and your site may either need a boost or
need to be prominent during a certain season.
Running PPC accounts require time to manage and
knowledge of the requirements and set-up involved. NJ MetroNET now
offers PPC Management as a service to you.
Call us TODAY! at 973-769-4275
ALL WEBSITES INCLUDE:
- Domain Registrations/Renewals
- First Year Hostomg FREE
- Your own Web Control Panel
- Detailed Site Statistics
- 200mb web space
- 8 gb monthly traffic
- 15 POP e-mail Boxes
- Unlimited E-Mail Forwarding
- E-Mail Autoresponders
- Submissions to the major search engines
- Basic Search Engine Optimization
- End of Year Detailed Reporting